Use of social media has enabled retail businesses to reach out to a lot of customers in a short period of time. A few years ago, only big brands used to have a website, but now every small business has more than one social media page to connect to their customers.
No matter whether you are an online business or a brick-or-mortar store, you can promote your brand online. For that, it’s necessary that you have the right strategy to get the right kind of traffic on your online portal.
In this article, we have mentioned three essential tips to promote a retail business on different platforms on social media.
Let’s take a look at these tips.
Let your customers know about your social media links
This goes without saying for your online businesses, but if you are a brick and mortar retail store, then you have to notify your customers about your official social media page. It will help them get more information about products and their availability.
Thanks to the worldwide use of social media that has enabled patrons to review products and share their experience online, the reach for retail businesses is global. This review helps other customers judge the quality of the products and understand whether they should buy it or not. Most of the customers buy products on the basis of the reviews and feedbacks from other customers.
To help your customers get to you easily, follow these tips –
- Make sure that the online link of your social media account is available on all your advertisements, be it banner on the street or an online ad.
- Write down your social media account link on your cash counter. Your customers might read it while waiting in the queue to pay.
- You can also offer a discount to those who leave a good comment about your products on your social media page.
Improve your content
The success of social media marketing highly depends on the quality of content, be it visual or textual. So make sure whatever content you are adding to your online portal, it is both understandable and eye-catching. Your customers would not stay on your page for more than a few seconds if they find it boring or irrelevant. So always post quality content that is relevant and catches their attention in those first few seconds while they scroll through your page.
You can also add promotional videos as these are engaging and offer exactly what customers want to see. They not only increase sales but also convey the right message in a short and concise way.
For example, if you have a plastic box retail store, then you can make a video showing a variety of plastic pallet boxes and their multiple uses in home as well as offices. While creating a video, do not take written content for granted as it is as important as visual data. Moreover, some people are equally interested in reading the text while watching a video.
Keep your customers updated
It is very important to keep your customers updated with all the upcoming products and services that you’ve got in store. So whenever you add or update a product, drop a word about it on your social media page so that people could know more about it. And yes, do not forget to appreciate their valuable feedback on these products.
You can also conduct an online survey once in a while to know the needs and expectation of your audience with regards to your brand. This will help you update your collection as per the needs of of the target audience and eventually it will help in increasing sales.
Promoting your retail business on social media can be an easy task if you know what your customers want. To gain more traffic on your social media page, you can run online contests and then reward the winners. People find these contests interesting and usually participate as they have giveaways as the subsequent award.
With the help of these small yet effective online tips, your retail business can create quite the buzz on social media!